chicago artist jason salavon creates artwork that examines commonality and averages in images. one of his latest project is a page by page reproduction of the 2007 ikea catalogue simplified to its layout and colour. the work is made by dividing each spread into its core blocks of text or image and filling each block with its average colour. the result is titled 'field guide to style and colour'. '374 farben' is an accompanying piece to the 'field guide', which is a light box depicting 374 coloured boxes representing the average colour for each page in the catalogue. salavon points out that, 'with an estimated 175 million copies distributed in 2006, the ikea catalogue is thought to have surpassed the bible as the most published print-work in the world.'
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